Email is one of the least invasive forms of marketing. Customers can choose to join or opt out as needed. They are free to decide whether to entertain you by opening an email, or ignore it and send it directly to the trash.
It is not an intrusive fact that makes it one of the most effective methods. But because it's not so invasive, you have to make every message worth reading.
So how do you make sure your email marketing campaign is effective? Here are some guidelines:
1. Create an email marketing strategy
Yes, email is very good as a marketing tool. But just like any form of marketing, you need to develop a specific strategy to turn passive readers into customers. Create a detailed marketing channel with clear goals in each step.
2. Become an individual
You can create a fully formal email. It makes you sound authoritative. But even if the customer receives half of your message, it will annoy you. It's okay to maintain a professional tone, but you also need to consider the reader. If they receive an email from a stranger, it is best not to receive text that is almost robotic. It is boring, can be daunting, and increases the likelihood of being thrown into the trash.
Just write a magazine or newspaper article, don't write anything. Your customers don't need to know the history of the company or the ingredients in the product. At least not yet. Save for later use. Make a note of each letter in the email. Keep it short and clear.
4. Don't send too much
“How much is too much?”
If you ask this question, you may have sent too many emails. Do not send multiple emails per day. If you don't create an email series, don't even bother. A maximum of three times a week is sufficient.
5. Let them be worth reading
Unless your customer deliberately signs up for your newsletter or obtains a marketing email from you for the sole purpose of accessing your website, they may treat your email as another typical email from a random company.
If they click on your email and decide to read, make sure they continue to open your message by providing some time that is worth their time. You can offer discounts, freebies or give them exclusive information that is useful to them. Make emails appealing or fun. Make them happy and let your customers read.
6. Make them comfortable
Send updates about your company. Provide information that is useful to your audience. Establish trust between brands and email recipients. You can give a discount, which is one of the best ways to sell your product. If you can, please avoid forcing the sale.
Like social media, SEO and other forms of marketing, there is no one-size-fits-all email strategy that guarantees success. After all, this is to understand customers and meet their needs. You can do this yourself, or you can work with an email marketing campaign to help your company.